Here are some guidelines that I learned during my two yars of stay in my current company that would help me and maybe, you in putting up a business:
1. Never Stop Dreaming. Dreaming is for free and no one can take that away from you. Try putting your dream on your business plan just like how kids imitate their favorite cartoon characters. The problem with us adults is we are so negative and we take too much reality in our plan. I don't see combining both dream and reality together as long as they are mixed properly.
2. Cost Everything. This is the reality part of your business. Money talks. You want to put up a business because you want to earn. But make sure to separate investments and expenses. A balanced costing will help your business grow. A growing business has to spend more but the return of investment will be doubled or tripled.
3. Take the First Step. This is the risk most people are afraid of. Just ask yourself, how will you know that the water is cold if you haven't dipped your foot in?
4. Research. Do a lot of research before putting up a business. Talk to people. Look at it from different perspectives. Ask questions. And as the brilliant philosopher, Socrates once said: "The only real wisdom is knowing you know nothing."
5. The Customer is Always Right. This is very self explanatory...therefore, when putting up a business, be a consumer first. Always ask yourself, if I'm the customer, would I come back? Why or why not? A simple question but will help you troubleshoot any problems and improve your business. If you know how to relate to them, they will be loyal to you and sales will come after.
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